There’s something magical about unexpected connections, the kind that reminds you that creativity isn’t about creating from scratch, sometimes it’s about seeing what’s already there with fresh eyes, and giving it new life.
After witnessing Pharaoh Farrukh’s creative work firsthand on the London fashion scene, I never imagined our paths would cross again so personally. But this year has brought an extraordinary surprise: he’s offered to create a design specifically for me to wear to an event we’ll both be attending in the coming months.
I’ll admit it: I’m genuinely excited. At this tender stage of my life, the prospect of wearing something born from such a thoughtful, creative mind feels like an adventure.
Reimagining
When I asked Farrukh where he finds his inspiration, his answer painted a picture. He’s currently exploring local markets, quietly searching for hidden gems. The discarded fabrics that still hold beauty. The vintage pieces waiting for new life. The colours and textures in forgotten corners. Objects that others have cast aside but that hold stories, character, and potential. Life in all its messy, glorious complexity, including what we all too often label as waste.
Perhaps this is what sets designers apart: they don’t just look, they see. Where most of us pass by, they pause. Where we see the end of something’s life, they see possibility. Each market stall becomes their treasure hunt, and every overlooked item holds potential for transformation.
Farrukh’s ethos is rooted in preservation and renewal. He’s passionate about the environment, about refusing waste, about giving forgotten things a second chapter.
The Anticipation
Soon, I’ll visit his studio to see what he’s created.
I’m definitely curious. What will this deep-thinking creative have envisioned? How will he have translated discarded treasures into something entirely new?
This isn’t just about clothing, it’s about values in action. It’s about the beautiful collision of one person’s vision with another person’s willingness to be part of that creative journey.
It’s about remembering that we’re never too old (or too young) to embrace something new, to step outside our comfort zones, to let someone else’s artistry wrap around us — and in this case, literally.
As the event approaches and the design takes shape in his studio, I’m reminded that some of life’s most delightful moments come from simply saying “yes” to possibility.
I’ll keep you posted on what emerges from Farrukh’s market wanderings and his commitment to creating beauty from what others overlook.
I have no idea what to expect, and I love that!
